• "Inasmuch as the formula of Rearden Metal is my own personal secret, and in view of the fact that the Metal costs much less to produce than you boys can imagine, I expect to skin the public to the tune of a profit of twenty-five per cent in the next few years."
    "What do you mean, skin the public, Mr. Rearden?" asked the boy. "If it's true, as I've read in your ads, that your Metal will last three times longer than any other and at half the price, wouldn't the public be getting a bargain?"
    "Oh, have you noticed that?"

    Ayn Rand, Atlas shrugged, 1957