Chief Executive officer
Guillermo is a 38 year old Mexican national married to Barbara and has 3 alleged sons. He has a degree in mechanical engineering and an MBA.
In 1998 he joined Vitro’s management trainee program (flat glass production company) and remained with the company for a couple of years.
He was later lured to a technology investment fund by one of Vitro’s Directors (Name withheld for privacy but please refer to Massimo’s bio for details). During this time he shared the delusion of the age and actively wasted time and money digging at the end of “click through”, “page view” and “value per programmer” rainbows with no results.
He was fortunate enough to transition back to the real economy as Commercial Strategy Manager back at Vitro’s flat glass division for a year and then at Cemex as Commercial Planning Manager for the next two.
He was proudly fired from Cemex and joined Madisa (Caterpillar’s largest dealer in Mexico) as head of their equipment rental unit. There, he rode the building boom growing the rental fleet significantly.
He joined CCC in 2008 and has lived happily ever after.